Lighting It Up Orange: Year Two of Illuminating Awareness
As we welcome spring and kickoff National Infertility Awareness Week (NIAW), we’re proud to celebrate the #LightItUpOrange campaign—a visual show of solidarity and support for the infertility community.
At the Center for Reproductive Medicine, we believe awareness leads to understanding—and understanding leads to change. That’s why we’re once again partnering with iconic Minneapolis landmarks to illuminate the skyline in vibrant orange during NIAW, April 21–27.
This year marks a meaningful milestone. What started as a bright idea to spark awareness has become a powerful tradition. The 35W Bridge, Lowry Bridge, and Capella Tower will again light up in orange, standing as bold beacons of hope, resilience, and community.
Why We Light It Up
Orange is more than a color—it’s a symbol of strength, compassion, and connection. During NIAW, #WearOrange shines a light on those affected by infertility, helping break the silence and stigma that too often surrounds this deeply personal experience.
At CRM, this week aligns with everything we stand for: compassionate care, cutting-edge treatment, and unwavering support. Lighting up our city is just one way we remind individuals and families they are not alone.
Your Story Still Matters
From the bridges we light to the patients we walk alongside, every story matters. By continuing this tradition in Year Two, we renew our commitment to advocacy and awareness—because every conversation helps shift perceptions and bring hope.
Join us in honoring National Infertility Awareness Week and help us keep lighting the way forward.
